A conversation-derived insight is a finding produced from analyzing call audio and transcripts to detect patterns in customer intent, agent behavior, outcomes, and friction points. It is based on the content and context of conversations rather than only CRM fields, dispositions, or survey scores.
Operationally, it matters because it surfaces what is actually driving contacts and performance, including issues that are under-coded or misclassified. Leaders can use these insights to prioritize fixes, adjust policies and scripts, target coaching, and monitor whether changes reduce repeat calls, escalations, and handle time.
